Stop stocking stiff and ugly plush toys.
Stock plush toys that people will actually pick up.
Furfolk designs a range of super-soft, design-led plush animals made for stores that care about aesthetics, quality, and charm.
Not mass-market, nor the same tired plush toys everyone else has.
Just beautiful animals that sell themselves.
✅ Comparable to Jellycat.
✅ Better margin.
✅ Lower RRP.
Why Furfolk?
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1. All-Australian Lineup
Koalas, platypuses, 'bin chickens' and more.
Actually Australian.
Not teddy bears pretending to be local.
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2. Ridiculously Soft
Customers pick them up... then don't put them down.
Our stockists regularly hear:
"This is softer than Jellycat"
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3. Designed From Scratch
These aren't catalogue products with a new logo stitched on.
Every Furfolk animal is:
✅ Designed in Australia
✅ Developed from scratch
✅ Carefully refined for character
✅ Made to feel premium -
4. Reasonably Priced
Customers expect premium plush to cost $70+.
Furfolk RRP: $55
That means:
✅ Easier impulse purchases
✅ Stronger sell-through
✅ Less shelf hesitation -
5. Retailer-Friendly
We made this easy.
✅ 50% wholesale margin
✅ No minimum order quantity
✅ Free shipping over $250
✅ Fast restocksNo weird rules. No confusing ordering portals.
Already Stocked in 60+ Stores
Furfolk is stocked in museums, galleries, design stores and kids stores around Australia.
You're in good company.
The Line-up
Why Stores Choose Furfolk
Because:
✅ Customers pick them up immediately
✅ They feel premium
✅ They fit design-led stores
✅ They make excellent gifts
✅ They don't look/feel like cheap souvenir shop plush
And frankly...
Because they're tired of stocking ugly plush toys.
Who Furfolk Is Perfect For
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Design stores
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Museum shops
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Zoos & aquariums
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Art galleries
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Premium tourist stores
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Boutique gift stores
We’re Not The Right Fit For
- Discount stores
- Mass-market souvenir chains
- Generic toy stores
We like keeping things beautiful.
Ready to Stock Furfolk?
Join 60+ stores already stocking Furfolk.